Page titles are unique and reflect the purpose of the page

Implementation Notes

Provide page titles that describes the purpose of the page

Providing clear and informative page titles help people understand if the content on the page is relevant to them. Descriptive page titles help everyone find content on your website and understand where they are within the website hierarchy.

Best practice is to have the page purpose followed by the name of the application/site

Page name - Application/site name

Testing Notes

Page titles are unique and useful

Web pages have titles that describe topic or purpose

Steps to check

  • Check results from automated tool
  • Alternatively, check content of the <title> element in the <head> of pages across the website using Developer Tools inspection
  • Ensure the content of the <title> accurately reflects the purpose of the page.
  • Advisory: include the overall website name to give added confidence to users

Impact range: Medium

Test type: Automated to check for unique page titles, manual to check for usefulness

Tool:

WCAG Reference: Understanding Success Criterion 2.4.2 Page Titles